Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, creators of Conducttr – the pervasive entertainment platform.

Robert’s experience uniquely places him at the intersection of entertainment and technology:  he graduated from Salford University in 1989 with an honors degree in Microcomputing and quit work in 2000 to attend the London Film School.  He has written, produced and directed two award-winning, critically acclaimed feature films – London Voodoo (2004) and Mindflesh (2008) as well as producing the transmedia project (which was the proof-of-concept for Conducttr) Lowlifes.

Today he is an internationally recognised thought-leader in transmedia storytelling – regularly speaking at conferences including the World Innovation Conference and SXSW Interactive and also to transmedia meetup groups to encourage and inspire a new era of independent multiplatform creative thinking.

He plays an active role in the continuing development of Conducttr and advising clients on how best to engage audiences using multiplatform interactive storytelling. Recent clients include CANAL+, Harlequin Mills & Boon and Disney.

He is author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

Check out Robert’s workshop Cities that tell Stories on Friday afternoon